![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/48103779-3ee1-415e-a402-d242fa0b9843_rw_1920.jpg?h=dc2138c00624e22ffdfe190cd40882b6)
The Concept
Formula 1 has been the premiere motorsports championship for more than 70 years, and with it comes the prestige, notability, and status as the top division in the sport. As a personal project, I looked to bring a new look for the brand, incorporating tracks, drivers and history into the look as opposed to the current identity.
The Idea
I wanted to incorporate a less dramatic, more simplified design style to the identity. Bold colors have long been a staple piece of Formula 1, whether they are found in the on-screen graphics, liveries, team colors, driver overalls, flags and more. As well, emphasizing the drivers, tracks, and team-specific colors into the look help fans follow the news surrounding their favorite teams and drivers.
DRIVER HIGHLIGHT GRAPHICS
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/77d14e57-e0e9-40aa-aaf3-3c6f7d5831bd_rw_1920.jpg?h=9125f24fbc6172d6c9173b6cca306268)
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/6794ab02-5fb2-4836-9a85-9b4b2772f919_rw_1920.jpg?h=60af5f513ac397565cd35d4cab366d39)
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/96a99e6b-3fe7-486c-aa10-783b9df7e598_rw_1920.jpg?h=797a2dc09c55aac84eb9c03a4b923ecb)
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/34909490-7cf3-4618-9c67-aea6e5c1ee86_rw_1920.jpg?h=ef2c54d2c6c6780910e6569816f82324)
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/cffcb69e-c590-49df-88a1-382078d76a8f_rw_1920.jpg?h=fc27aa259daf86188034e61e79374395)
WEEKEND OVERVIEW GRAPHICS
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/bbc9fb51-e475-44a5-a879-b73dad3d18d5_rw_1920.jpg?h=10bf921c81987fad1f56db675eef2667)
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/58df3e22-ac00-484b-8714-1f9acdb8ae43_rw_1920.jpg?h=a618b88492ee9cd9d39c55c99d6e7f17)
![](https://cdn.myportfolio.com/e62ff8245efae1f4c5ce3fabbecc33e1/a298f9df-ea9d-41e0-9416-a90541b1e80b_rw_1920.jpg?h=6303d26b62710fa5c2d301f74bd36c5a)