LAUNCH DAY GRAPHICS / Arrow McLaren SP IndyCar Team

The Project
I've recently been added as a freelance designer for the Arrow McLaren SP IndyCar team for the 2023 season. My first project for the brand was to create a series of graphics showcasing the team's new drivers, fire suits, and race cars.

The Idea
After some talk, we settled on a carousel-style design that could be used on Instagram, creating an interactive experience for viewers. As well, each 1x1 slide was cut up to allow posting to other platforms such as Twitter. The designs utilize McLaren Racing's new design style and typography, making the look of Arrow McLaren reflect that of the entire racing brand.


No.5     PATO O'WARD GRAPHICS
No.6     FELIX ROSENQVIST
No.7     ALEXANDER ROSSI

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