/ / 2023 TRICON Garage Content
In my first season with NASCAR Truck Series team TRICON Garage, I looked to help enhance the social presence and overall feel of the already-established best look in racing.
To stand out in the crowd of NASCAR social, myself and the team looked to college football and NBA teams for inspiration on how we could bring the dynamic and high octane sports design style to racing. With an emphasize put on texturing and unique compositions, we worked to create the most identifiable brand we could, one that would instantly make you think of TRICON. Through gaining inspiration for modern sports design styles, retro racing advertisements, and editorial design, we created our 2023 season look \ \
/ / Milestone Graphics
(Poles and Wins were sadly sent to the graveyard)
/ / Social Graphics
/ / Re-Signing Graphics
Looked to blend modern racing design with retro advertising throughout the poster series
/ / Race Week Posters
Looked to blend modern racing design with retro advertising throughout the poster series
🪦 Poster Concept Graveyard
Posters that didn't quite meet all our goals
/ / 2024 Schedule Release
/ / Season Road Maps - Corey Heim
/ / Season Road Maps - Dean Thompson
/ / Corey Heim Playoff Identity
/ / Stage Winner Gifs
/ / Website Schedule Cards
/ / TRICON Apparel Release
/ / Select Photos
Alongside graphics, I also shot photo and video during race weekends. Here are some selects from the year:
/ / Thank You
Not the finish to the year that myself or any member of the team was hoping for, but 2023 proved a lot to us, and this team is set to compete and go for it all again!
➡ 2024
