2023 TRICON Garage Content | Full Creative Direction

The Goal → to help enhance the social presence and overall feel of the already-established best look in racing.

In my first season with NASCAR Truck Series team TRICON Garage, I looked to join a great social team and build upon the style and feel that was already in place.

To stand out in the crowd of NASCAR social, myself and the team looked to college football and NBA teams for inspiration on how we could bring the dynamic and high octane sports design style to racing. With an emphasize put on texturing and unique compositions, we worked to create the most identifiable brand we could, one that would instantly make you think of TRICON. Through gaining inspiration for modern sports design styles, retro racing advertisements, and editorial design, we created our 2023 season look

Milestone Graphics | Prepared graphics to be used in the case of TRICON surpassing a major milestone in team or manufacturer history.

Social Graphics | Designs meant to highlight the accomplishments, statistics, new paint schemes and more throughout the season.

Re-Signed Graphics | Wanted to really hone in on each drivers personality and highlight their quotes, all while pushing our creative style to the limit.

Race Day Posters | Looked to blend modern racing design with retro advertising throughout the poster series.

Poster Concept Graveyard | Posters that didn't quite meet all our goals.

2024 Schedule Release | Wanted to create a scrollable, interactive schedule graphic to stand out amongst the others that were released the same day.

Season Road Maps | Dynamic slideshows that showcase a driver’s journey made during the 2023 season. Made for Corey Heim and Dean Thompson.

View the video version here:

Corey Heim Playoff Identity | Along with a unique photoshoot, we looked to create playoff-specific graphics to highlight Corey Heim’s road to the championship.