2024 TRICON Garage Content | Full Creative Direction

The Goal → to create a more cohesive and standard identity throughout our entire brand.

Following up on a successful 2023 season where we saw the brand take off to new heights, we wanted to continue to push the boundaries of what creative content could be in the NASCAR social media space. With the good comes the bad, and the glaring issue we found was the lack of a direct visual brand. There was no cohesive identity that we were following. Different fonts, design styles, textures etc. and that's where we focused much of the attention during the offseason.

During the months of the offseason, we developed a brand guideline for the team to give us a direct guide to what our style could be. Now more than ever, our social feeds look cohesive, more professional, and just...better. Now, time for the work.

Social Graphics | Graphics throughout the season highlighting various drivers, quotes, stats and anoucements.

Race Day Posters | Tune-in graphics created to showcase the vibe and environment of each track the team visits.

2024 Playoffs | As the playoffs began, a slight change was made to our visual identity to set these graphics apart and build excitement for our championship push.

Driver Announcements | Graphics showcasing new drivers and signings throughout the season.

Truck/Sponsor Announcements | Graphics showcasing new sponsorships and paint schemes on the trucks.

TRICON Apparel Releases | We love merch and t-shirts, and along with that comes custom graphics to promote them on all social channels.

Live Race Graphics and Animations | Custom graphics and animations for race day accomplishments like victories, stage wins, and new leaders.