Cameron “Scooter” Magruder | 2022-2023 Dallas Cowboys
The Goal → to develop a cohesive identity for Cameron Magruder’s pre- and post-game content.
Like in past years, I was tasked with creating graphics for social media personality Cameron "Scooter" Magruder for the Dallas Cowboys 2022-23 season. We wanted the design to largely be template based, as well as having locations for various sayings and quotes to fit with the content creator’s online identity, as well as incorporating face-swaps into the designs to further push his brand and connection to the team.
To match some other graphics I had created in the offseason, I built out a template that was very quick and easy to edit on a weekly basis. The black/white nature of the photography helps with adapting a wide range of photos for face-swaps, and I balanced this out with a blue threshold overlay that adds some lighting and texture to the main image.
As well, text spots are created via grids that allow myself to place in popular quotes and information that Scooter Magruder wanted to showcase.
Game Day Graphics - Posts made leading up to each game to highlight the vibes and feeling Magruder (and the fanbase) had going into the matchup.
Win and Loss Graphics - Following the game, a “win“ and “loss“ version of the graphic was produced, providing space for the final score and info/quotes relating back to the fanbase’s feeling.
2023 Playoffs | Following the same design pattern, I created custom compositions to highlight the Cowboys' playoff matchups against the Tampa Bay Buccaneers and San Francisco 49ers.
Wild Card Round - vs. Tampa Bay Buccaneers
Divisional Round - vs. San Francisco 49ers
Final Collection
Cameron “Scooter” Magruder | 2022-2023 Florida Gators
The Goal → to develop a unique identity for Cameron Magruder’s Florida Gators game day content.
Like in past years, I was tasked with creating graphics for social media personality Cameron "Scooter" Magruder for the Florida Gators 2022-23 football season. We wanted the design to largely be template based with the ability to incorporate different players on the team, with the signature face-swap as always.
This would sit alongside the Dallas Cowboys content, so I wanted to develop a totally different look to make it stand out and be easily recognizable on his profile. I created the look of this season's posts from scratch, pulling from a retro design style utilizing field blurs and grain. As well, I created a light flare asset that mimics the jaws and teeth of an alligator, playing into the team's name.
Game Day Graphics - Posts made leading up to each game to highlight the vibes and feeling Magruder (and the fanbase) had going into the matchup.
Win and Loss Graphics - Following the game, a “win“ and “loss“ version of the graphic was produced, providing space for the final score and info/quotes relating back to the fanbase’s feeling.
Final Collection
Cameron “Scooter” Magruder | 2022 Dallas Cowboys Playoffs
The Goal → to up the standard on Magruder’s online presence with custom composition graphics for the 2022 NFL Playoffs.
Having completed my first full NFL season creating content for Scooter Magruder, I was tasked with creating custom graphics for the Cowboys’ playoff run. I wanted each graphic to feel unique to the team Dallas was playing, so focused on fitting key playings into an environment suitable for the matchup.
