Off The Bench | Radio Show + Podcast Host and Designer
The Goal → create a show and social media image that reflects back to its creators: college students. Light-hearted jokes, debates, and casual discussion are meant to feel like your talking sports at the lunch table with your school friends, while also trying to be produced at the highest quality possible.
Off The Bench, a division of XLR Lander University Radio, is a college sports radio show operated out of Greenwood, South Carolina on the campus of Lander University. Topics on the show primarily focus on NFL and college football, with other topics including NBA, NASCAR, and F1 discussion. Guests are a frequent occurrences on the show, features co-hosts, athletes, and others from Lander University.
"My main goal is to make the show feel casual and laid back, while making it look professional and high quality." - Hayden Joyner / Host + Creator
The feel of Off The Bench's social media was something that was greatly taken into consideration. It had to stand out. The bold choice of green, along with the uses of dark greys and whites, make the text jump out at you, with the photo treatment complementing everything well.
Social Content | Instagram + Facebook
Instagram was always going to be the main platform to promote the show. While we did venture out into Twitter, Tiktok, etc later on, Instagram (with its connection to Facebook), was out primary social media platform. XLR Lander University Radio is also mainly based on Instagram, so having most of our content there meant we could attract the already-present fanbase to our specific show.
Content on our social media includes announcements for the podcast releases, quotes from the show, breaking news, game predictions, updates on Lander University Athletics, and more.
![Liam Quote [NASCAR].png](https://images.squarespace-cdn.com/content/v1/66d8add9dfc397006fe336ec/1729288197733-BZW6LKQD6EBT4SUVOZYM/Liam+Quote+%5BNASCAR%5D.png)
![Hayden Quote [Daniel Jones].jpg](https://images.squarespace-cdn.com/content/v1/66d8add9dfc397006fe336ec/1729288302986-B4Q14CSZUWI6ICNH7B02/Hayden+Quote+%5BDaniel+Jones%5D.jpg)
![Chris Quote [JSN].jpg](https://images.squarespace-cdn.com/content/v1/66d8add9dfc397006fe336ec/1729288322469-78TAKJ8ONN4NETMWJ2JF/Chris+Quote+%5BJSN%5D.jpg)
![Chris Quote [Eagles].jpg](https://images.squarespace-cdn.com/content/v1/66d8add9dfc397006fe336ec/1729288193261-5LKXGUJQO8NDAU4S8Y45/Chris+Quote+%5BEagles%5D.jpg)
![Chris Quote [Justin Fields].jpg](https://images.squarespace-cdn.com/content/v1/66d8add9dfc397006fe336ec/1729288161392-GQBVID21KXQA2TBPC2AE/Chris+Quote+%5BJustin+Fields%5D.jpg)
Social Content | YouTube + Video Content
Video content has been a large priority when it comes to marketing and advertising the show. Being primarily a podcast and radio show, having a visual aspect to it allows for your clips to go for viral, giving the viewer something to look at while listening, and gives them a face to associate a voice with.
Each episode was recorded from multiple angles, allowing us to cut together highlight clips, long-form discussions, and other content.
YouTube Thumbnails
YouTube Video Overlays
Instagram Video Overlays
Social Media | Brand Image and Profile Descriptions
Like all brands, we wanted continuity across all our social media pages, making it easier for fans to find and reach us, as well as limit confusion and the question of "Is this the correct account?"
Wallpapers | Meant to help connect us to our fans and give this something to rep the show with.
Show Previews | Posted to Instagram stories before each radio broadcast to remind listeners how to tune in, as well as preview some topics we’ll be discussing.
Thanks for viewing!
More information on the show can be found HERE.