2024 TRICON Garage Content | Full Creative Direction
The Goal → to create a more cohesive and standard identity throughout our entire brand.
Following up on a successful 2023 season where we saw the brand take off to new heights, we wanted to continue to push the boundaries of what creative content could be in the NASCAR social media space. With the good comes the bad, and the glaring issue we found was the lack of a direct visual brand. There was no cohesive identity that we were following. Different fonts, design styles, textures etc. and that's where we focused much of the attention during the offseason.
During the months of the offseason, we developed a brand guideline for the team to give us a direct guide to what our style could be. Now more than ever, our social feeds look cohesive, more professional, and just...better. Now, time for the work.